Marketing Knowledge Management: Managing Knowledge in Market Oriented Companies
Author:   Gabriele Troilo
Publisher:   Edward Elgar Publishing Ltd
Edition:   illustrated edition
ISBN:  

9781845429072


Pages:   224
Publication Date:   28 November 2006
Format:   Hardback
Availability:   To order   Availability explained
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Marketing Knowledge Management: Managing Knowledge in Market Oriented Companies


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Author:   Gabriele Troilo
Publisher:   Edward Elgar Publishing Ltd
Imprint:   Edward Elgar Publishing Ltd
Edition:   illustrated edition
ISBN:  

9781845429072


ISBN 10:   1845429079
Pages:   224
Publication Date:   28 November 2006
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   To order   Availability explained
Stock availability from the supplier is unknown. We will order it for you and ship this item to you once it is received by us.

Table of Contents

Contents: Introduction 1. Market Orientation and Organizational Knowledge 2. Organizational Knowledge and Marketing Knowledge 3. Marketing Knowledge: A Model for Management 4. The Emersion of Marketing Knowledge 5. The Generation of Marketing Knowledge 6. The Sharing and Use of Marketing Knowledge 7. Conclusion: A Marketing Knowledge Management Strategy and New Roles for the Marketing Function Bibliography Index

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Author Information

Gabriele Troilo, Professor of Marketing, Universita’ L. Bocconi and SDA Bocconi School of Management, Milan, Italy

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