Marketing Interno
Author:   Salvado Ouana ,  Verónica Mpanda
Publisher:   Novas Edicoes Academicas
ISBN:  

9786209384882


Pages:   76
Publication Date:   18 December 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing Interno


Overview

O Marketing interno surge na ideia de considerar os colaboradores como clientes internos pois são estes o garante da continuidade da empresa a médio e longo prazo, ou seja, em primeiro plano, as ideias devem ser vendidas aos colaboradores. Urge a necessidade de valorizar a ideia de cada colaborador e liberá-lo para que tome decisões dentro da sua área de actuação. Nisso, se os colaboradores vestirem a ""camisola"" da empresa, darão o melhor de si e consequentemente o sucesso empresarial.

Full Product Details

Author:   Salvado Ouana ,  Verónica Mpanda
Publisher:   Novas Edicoes Academicas
Imprint:   Novas Edicoes Academicas
Dimensions:   Width: 15.20cm , Height: 0.50cm , Length: 22.90cm
Weight:   0.113kg
ISBN:  

9786209384882


ISBN 10:   6209384889
Pages:   76
Publication Date:   18 December 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   Portuguese

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