Contemporary Trends in Marketing: Problems, Processes and Prospects
Author:   Aarti Saini ,  Justin Paul ,  Satyanarayana Parayitam
Publisher:   Springer International Publishing AG
Edition:   2023 ed.
ISBN:  

9783031365881


Pages:   149
Publication Date:   23 August 2023
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Contemporary Trends in Marketing: Problems, Processes and Prospects


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Author:   Aarti Saini ,  Justin Paul ,  Satyanarayana Parayitam
Publisher:   Springer International Publishing AG
Imprint:   Palgrave Macmillan
Edition:   2023 ed.
Weight:   0.355kg
ISBN:  

9783031365881


ISBN 10:   3031365887
Pages:   149
Publication Date:   23 August 2023
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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Aarti Saini is Associate Professor in the Department of Commerce at Shaheed Bhagat Singh College at the University of Delhi, India. Justin Paul is Full Professor in the Ph.D. & MBA programs at the University of Puerto Rico, USA and serves as Editor-in-Chief of the International Journal of Consumer Studies. Satyanarayana Parayitam is Professor of Strategic Management in the Charlton College of Business at the University of Massachusetts Dartmouth, USA.

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