Overview

Transform your marketing strategy and engage with customers in ways never before possible. In a world that is changing at unprecedented speeds, the marketing landscape stands at the brink of a profoundly new paradigm. In the AI-driven era, meaningful experiences reign supreme and brands must engage with their customers in new and exciting ways. Although the mission is clear, marketers may feel like they’re faced with a sea of static amid a massive influx of data and tremendous cultural shifts. But customers leave subtle clues about exactly what content they want to see, products they want to encounter, and ultimately, the entire online experience they desire with every click, scroll, and purchase. Personalization is the needed mechanism that decodes a clear signal from the noise, and those that use it as the cornerstone of their marketing strategy can unlock a world of opportunity. Those who wait to begin their personalization journey not only lose their competitive advantage, but also fall further behind the pack. The brands that can transcend the noise, understand their customer’s wants and needs, and transmit a clear signal back to each individual will create the emotional bonds that lead to long lasting brand loyalty. Think of this book as your decoder ring as you transform your personalization project into a powerhouse. Use it to: Learn the basics of personalization and discover its opportunities across channels Communicate the benefits of personalization to your business and gain buy-in Establish a scalable structure that fits your organization Activate a clean, repeatable process for end-to-end campaign management Discover the right tools and methodologies for success Get inspiration for your testing roadmap with 70+ use cases

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9781400253531

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