Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy

Author:   Vanessa Fox ,  Don Hagen
Publisher:   Gildan Media Corporation
ISBN:  

9798200639861


Publication Date:   24 May 2011
Format:   Audio  Audio Format
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Our Price $73.87 Quantity:  
Add to Cart

Share |

Marketing in the Age of Google: Your Online Strategy Is Your Business Strategy


Audio Format Add your own review!

Overview

"In the age of Google, your customers are searching. Will they find you? In today's searching world, customers turn to online search engines first. Yet many companies simply don't realize acquiring customers from search engines should be a core business strategy. Instead, they usually focus on narrow goals, such as boosting page rankings. These oversights leave a huge channel for engaging with potential customers largely untapped. Businesses that use data about how people search to inform their product strategy will reach customers before the competition. Businesses that understand the importance of non-ad-based search acquisition will make it central to their marketing mix, and can connect with high-quality customers for long-term growth and success. Marketing in the Age of Google is a practical guide to harnessing the full power of online search for your business. Written by former Google employee Vanessa Fox, who created Google's official portal for explaining online search to businesses, this clear, non-technical audio book demystifies search marketing and explains proven methods you can implement at your business today. Not another book on AdWords campaigns, Marketing in the Age of Google instead focuses on making your business stand out in the ""organic"" searches that attract 86 percent of user clicks. Fox shows you where companies get hung up with rankings, and lays out a comprehensive approach for achieving the search goal that matters most: connecting with the people who want to find you. You'll also discover how to: - Integrate search strategy into all aspects of your business - Cut through the data and get the actionable metrics you need - Use data about what people are searching for as a valuable market research tool - Get your company found through social media - And more! Whether you're a sole proprietor or you work for a major global brand, Marketing in the Age of Google will help you fully integrate search into your business and marketing activities--and give you a major advantage over competitors."

Full Product Details

Author:   Vanessa Fox ,  Don Hagen
Publisher:   Gildan Media Corporation
Imprint:   Gildan Media Corporation
ISBN:  

9798200639861


Publication Date:   24 May 2011
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

Reviews

"""Eighty-five percent of the clicks on Google's search engine happen in nonpaid results. This book analyzes and explains the rapidly changing landscape of those results and shows you how to leverage them for business. It's an informed and essential contribution to the field."" -- ""Adam Audette, president, AudetteMedia Inc., and Lead SEO for Zappos.com"" ""If you are an entrepreneur, webmaster, designer, or an executive for a Fortune 500 company, Marketing in the Age of Google will help you streamline your business strategy based on understanding your customer. I would recommend it as reading material to every project manager within eBay."" -- ""Dennis Goedegebuure, senior SEO manager, eBay"" ""Marketing your business through search engines is a complex, challenging problem. Thankfully, those new to the field now have this tremendous resource from Vanessa Fox to help guide them through the trials and tribulations of search marketing in a clear and delightfully readable format."" -- ""Rand Fiskin, CEO, SEOmoz and author of The Art of SEO"" ""This may be the first book that manages to identify and deconstruct the new search engine-centric world in which we live. With insights and tips for anyone doing business in the connected world, it's perhaps the first must-read-to-survive business book of the twenty-first century. Highly recommended."" -- ""John C. Dvorak, columnist, Dow Jones Marketwatch, PC Magazine"" ""Vanessa Fox has a fantastic perspective into the search marketplace. Her experience at Google and within the industry, combined with her ability to share those insights in nontechnical morsels, make this book a must-read for anyone in business."" -- ""Richard Zwicky, founder and president, Enquisite"""


Author Information

Coming soon... Don Hagen has been behind the microphone since fifth grade. He is a nine-time winner of the Peer Award for narration/voice-over and twice winner of an AudioFile Earphones Award. He has also been heard in radio and television commercials and documentaries. In addition to his freelance voice work, he is a member of the audiobook narration team at the Library of Congress.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions
Latest Reading Guide

MRG2025CC

 

Shopping Cart
Your cart is empty
Shopping cart
Mailing List