Marketing in Libraries and Information Centres
Author:   S Seetharama
Publisher:   Ess Ess Publication
ISBN:  

9788170007500


Pages:   126
Publication Date:   10 August 2015
Format:   Hardback
Availability:   Available To Order   Availability explained
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Marketing in Libraries and Information Centres


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Overview

In the past, libraries and information centers have often been considered as conservative non-profit-making organizations with traditional values. However, this outlook seems to be transforming. If libraries are to survive or to thrive, the complete spectrum of marketing approaches becomes essential. This book has been structured to cover all aspects of the marketing of libraries and information centers. It focuses on marketing concepts, market research and segmentation, mix components (product, price, place/distribution), and communication (public relations, advertising, and promotion). [Subject: Library Science, Business]

Full Product Details

Author:   S Seetharama
Publisher:   Ess Ess Publication
Imprint:   Ess Ess Publication
Dimensions:   Width: 13.70cm , Height: 2.30cm , Length: 22.10cm
Weight:   0.386kg
ISBN:  

9788170007500


ISBN 10:   817000750
Pages:   126
Publication Date:   10 August 2015
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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