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Author:   Joseann Knight (The Univ. of the West Indies, Barbados) ,  Fabrizio Noboa S. (Univ. S. Francisco de Quito, Ecuador) ,  Barney G. Pacheco (The Univ. of the West Indies, Trinidad & Tobago)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.427kg
ISBN:  

9780367609061

ISBN 10:   0367609061
Pages:   206
Publication Date:   18 March 2022
Audience:   College/higher education ,  Postgraduate, Research & Scholarly ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

SECTION 1 – MARKETING STRATEGY BessLime Experience Limited GAIA Group: Business with a Purpose UTech: The Marketing Seminar’s Rebirth DEPCO PERÚ: Facing Changes in the Market Andrés Carne de Res To’ak Chocolate The Cave Shepherd Credit Card: Forging synergies between a parent brand and brand extension for mutual growth with Generations Y and Z FosRich Grows Again: Can Marketing Communications Lead the Way? The Crane Resort: Growing an Iconic Brand SECTION 2 – INTERNATIONAL MARKETING Automotive Art: Gazes Towards the East UWI Five Islands Campus: Carving out a Newcomer’s Market Service Marketing at Ramps Logistics Tambran by Tamara SECTION 3 – THE MARKETING ENVIRONMENT AKR Group: Achieving International Market Positioning in a Turbulent Environment Geolife Group, Mexico: Leveraging Technology for New Market Development William’s Dilemmas

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Author Information

Joseann J. Knight is a Lecturer in Marketing and Consumer Behaviour at the Cave Hill Campus of the University of the West Indies, Barbados. Fabrizio Noboa S. is an Associate Professor at the University of San Francisco at Quito Business School, Ecuador. Barney G. Pacheco is a Marketing Lecturer in the Department of Management Studies, The University of the West Indies, St. Augustine Campus, Trinidad and Tobago.

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