Marketing In and For a Sustainable Society
Author:   Naresh K. Malhotra (Georgia Institute of Technology, USA)
Publisher:   Emerald Publishing Limited
Volume:   13
ISBN:  

9781786352828


Pages:   248
Publication Date:   05 July 2016
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing In and For a Sustainable Society


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Author:   Naresh K. Malhotra (Georgia Institute of Technology, USA)
Publisher:   Emerald Publishing Limited
Imprint:   Emerald Group Publishing Limited
Volume:   13
Dimensions:   Width: 15.20cm , Height: 1.50cm , Length: 22.90cm
Weight:   0.666kg
ISBN:  

9781786352828


ISBN 10:   1786352826
Pages:   248
Publication Date:   05 July 2016
Audience:   Professional and scholarly ,  College/higher education ,  Professional & Vocational ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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This volume of the series on marketing research covers sustainability and marketing: concurrent pursuit of a smaller environmental footprint and a larger market footprint, marketing's quest for environmental sustainability: persistent challenges and new perspectives, a stakeholder marketing approach to sustainable business, turning to sustainable business practices: a macro-marketing perspective, no through road: a critical examination of researcher assumptions and approaches to researching sustainability, toward pro-sustainability actions: a macro-behavioral perspective, and reducing the attitude-behavior gap in sustainable consumption: a theoretical proposition and the American electric vehicle market. Distributed in the US by Turpin Distribution. -- Annotation (protoview.com)


Author Information

Edited by Naresh K. Malhotra, Georgia Institute of Technology, Atlanta, GA, USA

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