Marketing in a Competitive Economy
Author:   Leslie W. Rodger
Publisher:   Taylor & Francis Ltd
ISBN:  

9781041155157


Pages:   252
Publication Date:   21 November 2025
Format:   Hardback
Availability:   Manufactured on demand   Availability explained
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Marketing in a Competitive Economy


Overview

Marketing in a Competitive Economy (1965) is a scientific study of marketing in the Western world, taking as a starting point a competitive economy and freedom for consumers. As marketing moved from an exercise in profitably disposing of excess goods, to being primarily concerned with producing goods as a result of market opportunities, so the field became more complicated and in need of a comprehensive analysis and overview.

Full Product Details

Author:   Leslie W. Rodger
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.630kg
ISBN:  

9781041155157


ISBN 10:   1041155158
Pages:   252
Publication Date:   21 November 2025
Audience:   General/trade ,  College/higher education ,  Professional and scholarly ,  General ,  Tertiary & Higher Education
Format:   Hardback
Publisher's Status:   Active
Availability:   Manufactured on demand   Availability explained
We will order this item for you from a manufactured on demand supplier.

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