Marketing Identities Through Language: English and Global Imagery in French Advertising
Author:   E. Martin
Publisher:   Palgrave USA
Edition:   2006 ed.
ISBN:  

9781403949844


Pages:   286
Publication Date:   30 November 2005
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing Identities Through Language: English and Global Imagery in French Advertising


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Overview

Elizabeth Martin explores the impact of globalization on the language of French advertising, showing that English and global imagery play an important role in tailoring global campaigns to the French market, with media companies undeterred by the attempts through legislation to curb language mixing in the media.

Full Product Details

Author:   E. Martin
Publisher:   Palgrave USA
Imprint:   Palgrave Macmillan
Edition:   2006 ed.
Dimensions:   Width: 14.00cm , Height: 1.70cm , Length: 21.60cm
Weight:   0.510kg
ISBN:  

9781403949844


ISBN 10:   1403949840
Pages:   286
Publication Date:   30 November 2005
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Undergraduate
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

List of Illustrations Preface Acknowledgements Introduction Linguistic Analyses of Advertising The Global Consumer Seducing the French with Americana Adaptations for the French Market Language Mixing and Translation in French Advertising Copy French Resistance to English Conclusion Bibliography Web Resource Directory Index

Reviews

Marketing Identitites Through Language will prove useful and interesting reading for specialists and students with interests in multilingual media discoures, global Englishes, language policy and planning and many other areas of sociolinguistics and applied linguistics.' - Helen Kelly-Holmes, Multilingua, Journal of Cross-Cultural and Interlanguage Communication


Author Information

ELIZABETH MARTIN is Assistant Professor of French and Director of Commercial French Studies at the University of Illinois at Urbana-Champaign, USA, where she directs the Commercial French Studies program and designs French-for-Specific-Purposes (FSP) courses for advertising, business, architecture, engineering and music. Her main research interests include language-mixing in advertising and intercultural business communication.

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