Marketing Higher Education: Understanding How to Build and Promote the University Brand
Author:   Paul Sergius Koku
Publisher:   Taylor & Francis Ltd
ISBN:  

9780367749194


Pages:   192
Publication Date:   15 July 2022
Format:   Paperback
Availability:   In Print   Availability explained
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Marketing Higher Education: Understanding How to Build and Promote the University Brand


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Author:   Paul Sergius Koku
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.380kg
ISBN:  

9780367749194


ISBN 10:   036774919
Pages:   192
Publication Date:   15 July 2022
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

1 Marketing in Universities 2 Market Segmentation 3 Higher Education as a Product 4 Pricing Issues 5 Location and a University 6 Promoting and Advertising Universities 7 Personal Selling of a University 8 Competition and Innovations in Higher Education 9 Names and Name Change – University Brand Management 10 The Eduscape: The University Experience 11 Internationalization of Universities 12 The Expansion of Private Universities 13 Regulatory Issues in Higher Education

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Author Information

Paul Sergius Koku, PhD, is a Fulbrighter and tenured full professor at the College of Business at Florida Atlantic University, USA.

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