Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions
Author:   Paul Gibbs ,  Michael Knapp
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138162464


Pages:   156
Publication Date:   27 January 2017
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing Higher and Further Education: An Educator's Guide to Promoting Courses, Departments and Institutions


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Overview

A manual for anyone wishing to market higher or further education. It offers business-oriented guidance for readers whose main preoccupation may not be marketing itself, but who nonetheless need access to promotion skills, and it covers theory, practice and case studies.

Full Product Details

Author:   Paul Gibbs ,  Michael Knapp
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138162464


ISBN 10:   1138162469
Pages:   156
Publication Date:   27 January 2017
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Paul Gibbs, Michael Knapp

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