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9781409448563

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Roger More, Professor, Ivey Business School, former professor, Harvard Business School, and former Hewlett-Packard Chaired Professor of Marketing and New Technology. He is principal of Roger More and Associates where he specializes in creating focused strategic and marketing strategies, planning processes and leadership for businesses and public sector agencies. Dr More has been a strategic consultant and leader of management workshops for leading global companies and public sector agencies around the world. He has taught extensively in leading Business School executive programs in North America and Europe including: Duke Corporate Education (DCE), the Marketing Management Program (Harvard), Marketing Management Course (Ivey), Advanced Industrial Marketing Program (INSEAD), International Marketing Program (Cambridge), Industrial Marketing Program (Penn State), the Executive Marketing Program (Ivey), and IPADE (Mexico). He is author of Transforming New Technologies Into Cash Flow (Haworth Press, 2006), and lead co-author of the book Winning Market Leadership (Wiley, 2000).

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