Overview

Marketing High Profit Product/Service Solutions addresses one of the most exciting and growing strategic marketing opportunities facing product and service companies - bundling . Many customers want bundled products and services which represent integrated solutions to their problems, rather than buying individual products and services piecemeal, and if you become that supplier it can transform a company. Roger More explores what was learned by leading companies such as Magna International, GE and IBM when they transformed their market strategies to become bundlers of complex integrated customer solutions. Over many years the author has developed and tested scores of new concepts, maps and tools for use by a wide variety of managers in developing strategies for these bundled product/service solutions. His book now offers access to these maps and tools.

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9781299398290

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