Marketing für Krankenhäuser und Reha-Kliniken: Marktorientierung & Strategie, Analyse & Umsetzung, Trends & Chancen
Author:   Mike Papenhoff ,  Clemens Platzköster
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Edition:   2010 ed.
ISBN:  

9783540890904


Pages:   151
Publication Date:   22 October 2009
Replaced By:   9783662537077
Format:   Hardback
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Marketing für Krankenhäuser und Reha-Kliniken: Marktorientierung & Strategie, Analyse & Umsetzung, Trends & Chancen


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Author:   Mike Papenhoff ,  Clemens Platzköster
Publisher:   Springer-Verlag Berlin and Heidelberg GmbH & Co. KG
Imprint:   Springer-Verlag Berlin and Heidelberg GmbH & Co. K
Edition:   2010 ed.
Dimensions:   Width: 17.00cm , Height: 1.10cm , Length: 24.40cm
Weight:   0.476kg
ISBN:  

9783540890904


ISBN 10:   3540890904
Pages:   151
Publication Date:   22 October 2009
Audience:   Professional and scholarly ,  Professional & Vocational
Replaced By:   9783662537077
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Language:   German

Table of Contents

Einfuhrung und Grundlegendes.- Die Marktwahrnehmung - wer sieht wen mit welchen Augen?.- Die Strategie als Basis - sonst ist alles nichts?.- Die Zutaten - was man wissen sollte und wie man es herausfindet.- Die Rezepte - was man daraus machen sollte.- Kommunikation - Tue Gutes und rede daruber .- McHealth oder High-End-Hospital - Die Relevanz von Marken.- Trends und Chancen - Was geht?.

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