Marketing fuer Handelsmarken: Leitfaden fuer erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel
Author:   Joachim Hurth ,  Hermann Sievers
Publisher:   Peter Lang AG
Edition:   New edition
ISBN:  

9783631678640


Pages:   200
Publication Date:   15 September 2016
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing fuer Handelsmarken: Leitfaden fuer erfolgreiche Handelsmarkenentwicklung im Lebensmitteleinzelhandel


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Author:   Joachim Hurth ,  Hermann Sievers
Publisher:   Peter Lang AG
Imprint:   Peter Lang AG
Edition:   New edition
Dimensions:   Width: 14.80cm , Height: 1.30cm , Length: 21.00cm
Weight:   0.395kg
ISBN:  

9783631678640


ISBN 10:   3631678649
Pages:   200
Publication Date:   15 September 2016
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.
Language:   German

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Joachim Hurth ist Professor für Handelsbetriebslehre. Er hat zahlreiche Bücher und Beiträge zum Handel veröffentlicht. Hermann Sievers ist Partner von International Private Label Consult, Handelsmarkenexperte und ehemaliger Marketingleiter im Lebensmittelhandel.

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