Overview

Full Product Details

Author:   R.B. How
Publisher:   Van Nostrand Reinhold Inc.,U.S.
Imprint:   Van Nostrand Reinhold Inc.,U.S.
Weight:   0.540kg
ISBN:  

9780442004507

ISBN 10:   0442004508
Pages:   352
Publication Date:   31 December 1995
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Postgraduate, Research & Scholarly
Format:   Hardback
Publisher's Status:   Active
Availability:   Available To Order  
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Table of Contents

The United States market for food. The market for fresh fruits and vegetables. Sources of supply of fresh fruits and vegetables. Three major sources: California, Florida, Mexico. The United States marketing system for fresh fruits and vegetables: an overview. Marketing systems for oranges, apples, and tomatoes. Market information: agricultural statistics, grading and inspection, market news, and other information sources. Market prices and price analysis. Trade practices. Credit ratings, and regulation of trading (Perishable Agricultural Commodities Act). Farmer co-operatives. Marketing orders. Pesticides and food safety. Nutritional quality and nutrition marketing. Generic, brand, and private label advertising and promotion. International trade. Shipping point operations. Long distance transportation. Destination wholesale marketing and terminal markets. Food retailers and retailing. The foodservice industry. Direct marketing. Future prospects.

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