Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences
Author:   Alan Fyall ,  Patrick Legohérel (University of Angers, France) ,  Isabelle Frochot (Université Savoie Mont Blanc, France) ,  Youcheng Wang
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138121294


Pages:   620
Publication Date:   21 March 2019
Format:   Paperback
Availability:   In Print   Availability explained
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Marketing for Tourism and Hospitality: Collaboration, Technology and Experiences


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Author:   Alan Fyall ,  Patrick Legohérel (University of Angers, France) ,  Isabelle Frochot (Université Savoie Mont Blanc, France) ,  Youcheng Wang
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   1.320kg
ISBN:  

9781138121294


ISBN 10:   1138121290
Pages:   620
Publication Date:   21 March 2019
Audience:   College/higher education ,  Tertiary & Higher Education
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Alan Fyall is Orange County Endowed Professor of Tourism Marketing and Graduate Programs’ Director at the Rosen College of Hospitality Management, University of Central Florida, USA. Patrick Legohérel is Professor at the School of Hotel and Tourism Management (ESTHUA), University of Angers, France, where he teaches tourist behaviour, marketing strategy, pricing and revenue management in hospitality and tourism, international marketing. Isabelle Frochot is a senior lecturer at the University of Savoie, France, where she teaches tourist behaviour, experiential tourism, branding and international tourism. Youcheng Wang is William C. Peeper Preeminent Professor in Destination Marketing and Dean of the Rosen College of Hospitality Management, University of Central Florida, USA.

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