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Full Product Details

Author:   Xavier Font (University of Surrey, UK) ,  Scott McCabe (Nottingham University Business School, UK)
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9780367529796

ISBN 10:   0367529793
Pages:   198
Publication Date:   01 February 2021
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

1. Sustainability and marketing in tourism: its contexts, paradoxes, approaches, challenges and potential 2. Corporate social marketing in tourism: to sleep or not to sleep with the enemy? 3. Social marketing, sustainable tourism, and small/medium size tourism enterprises: challenges and opportunities for changing guest behaviour 4. Which hotel guest segments reuse towels? Selling sustainable tourism services through target marketing 5. Using persuasive communication to co-create behavioural change – engaging with guests to save resources at tourist accommodation facilities 6. Improving carbon offsetting appeals in online airplane ticket purchasing: testing new messages, and using new test methods 7. The influence of trust perceptions on German tourists’ intention to book a sustainable hotel: a new approach to analysing marketing information 8. The role of travel agents’ ethical concerns when brokering information in the marketing and sale of sustainable tourism 9. Greenhushing: the deliberate under communicating of sustainability practices by tourism businesses 10. Tourism, information technologies and sustainability: an exploratory review 11. An environmental social marketing intervention in cultural heritage tourism: a realist evaluation

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Author Information

Xavier Font is Professor of Sustainability Marketing at the University of Surrey, UK. Scott McCabe is Professor in Marketing and Tourism at the University of Nottingham, UK.

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