Overview

Are you tired of squandering your effort in a meaningless job that offers you little satisfaction in life? Do you need more insight on how to start-up a new business by utilizing proven methods for business deployment?Dr. Daryl D. Green has spent time in the business trenches and have shared his research to assist emerging businesses and entrepreneurs grow healthy businesses even in a financial downturn. The new book, Marketing for Professionals: The Handbook for Emerging Entrepreneurs in the 21st Century, provides a roadmap for steering clear of marketing landmines by focusing on market opportunities in a systematic fashion. This book doesn't waste readers' time with literary fluff but provides meaningful content to apply. Topics include marketing strategy, competition, new product deployment, marketing mix (product, price, place, and promotion), niche markets/segmentation, and marketing analyses to make a few key topics. Many marketing textbooks deal with marketing for the traditional company and organization. However, few books narrow in on the needs of today's young entrepreneurs at heart. The purpose of this book is to provide hope in the midst of this uncertainty.Through this book, you will (a) examine obstacles ahead for emerging businesses, (b) learn relevant marketing concepts to grow your business, and (c) examine how to determine favorable market opportunities while staying ahead of your competitors.Dr. Green has helped thousands with his lectures, seminars, and columns. He has been noted and quoted in such media organizations as USA Today, Associated Press, The Bev Smith Show, BET, The Hallerin Hill Show, and Ebony Magazine.

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9781539406488

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Dr. Daryl D. Green, DSL, is a management strategist who deals with a variety of complex projects. He is a professor at Oklahoma Baptist University in the Paul Dickinson College of Business. He teaches leadership, management, and marketing in graduate and undergraduate levels. In 2016, Dr. Green retired from the Department of Energy where he worked in the Environmental Management Program for over 27 years. Before his 30th birthday, he had already managed over 400 projects, estimated at $100 million dollars. His professional experience includes program management, engineering, project management, waste management, environmental restoration, research and development, marketing, and technology transfer. He has over 25 years of assisting organizations and individuals with making good decisions. Dr. Green is a man of Faith and believes anything is possible with God on your side. He is been an active member of Payne Avenue Missionary Baptist Church in Knoxville, Tennessee. He is an ordained deacon, bible lecturer, and youth advisor. He's been a featured presenter for several organizations including Cedine Bible Camp and Knoxville Baptist District. He has over 20 years of leadership experience in religious environments and over 20 years of assisting organization in decision-making. Dr. Green is an award winning author. For his literary contribution to society, he was one of the first recipients of the Amber Communications Group, Inc. / Blacks in Government - Greater Orange County Chapter's Annual Literary Awards. He is the author of several books and writes a syndicated online column on contemporary issues. Dr. Green has been noted and quoted by USA Today, Ebony Magazine, and the Associated Press. His professional experience includes management, engineering, research and development, marketing, and personal coaching. He received a B.S. in mechanical engineering from Southern University and a MA in organizational management from Tusculum College. Dr. Green received a doctoral degree in strategic leadership from Regent University.

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