Marketing for Hospitality and Tourism
Author:   Philip Kotler ,  John Bowen ,  Seyhmus Baloglu
Publisher:   Pearson
Edition:   8th ed.
ISBN:  

9780136709381


Publication Date:   25 August 2020
Format:   Hardback
Availability:   In Print   Availability explained
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Marketing for Hospitality and Tourism


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Overview

Marketing for Hospitality and Tourism is the definitive source for hospitality and tourism marketing worldwide. The best-selling authors, who are leading educators in hospitality and tourism, deliver a work grounded in theory and research. Filled with industry examples, the text explores each area of marketing for hospitality and travel and applies theoretical concepts to real-world examples and cases. The 8th Edition features a new, engaging digital marketing chapter with current applications and all-new in-class exercises, case studies, and industry examples.

Full Product Details

Author:   Philip Kotler ,  John Bowen ,  Seyhmus Baloglu
Publisher:   Pearson
Imprint:   Pearson
Edition:   8th ed.
Dimensions:   Width: 22.10cm , Height: 2.80cm , Length: 27.90cm
ISBN:  

9780136709381


ISBN 10:   0136709389
Publication Date:   25 August 2020
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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