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Author:   James Busbin ,  Donald Self (Auburn University, Montgomery, USA)
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Volume:   0007
Dimensions:   Width: 14.80cm , Height: 2.30cm , Length: 21.00cm
Weight:   0.660kg
ISBN:  

9781560240143

ISBN 10:   1560240148
Pages:   268
Publication Date:   05 September 1990
Audience:   College/higher education ,  General/trade ,  Tertiary & Higher Education ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Preface Introduction Part I: What Is the Wellness/Prevention Product? Market Evolutions in Health Care and the Emergence of Employee Wellness as a New Product Category The Marketing of Dental Wellness: A Practical Guide for the Practitioner Implications of Addiction Theory for Primary and Secondary Prevention Programs Part II: Market Segments for Wellness and Prevention Programs Mutual Support Groups to Reduce Alcohol Consumption by Pregnant Women: Marketing Implications Health Consciousness, Scientific Orientation and Wellness: An Examination of the Determinants of Wellness Attitudes and Behaviors The Social System Referral Sources and Prevention Referral Promoting Wellness for Older Adults The Adolescents: Target Markets for Prevention Part III: Channels of Distribution The Nature of and Case for Well-Being Companies In Search of the “Well-Being” Company--1989 Implementing a Wellness Program in a Resource Constrained Public Institution: A Review With Commentary Channel Leadership in Health Care Marketing: A Natural Role for Hospitals Wellness: The Marketing of Health Promotion in America’s Heartland Hospitals Evaluating the Effectiveness of Wellness Programs: Urban and Rural Hospital Experience Part IV: Future Research in Wellness and Prevention Surpluses and Shortages in the Study of Wellness Programs: An Assessment of the Field’s Development and Call for Academic Research

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Busbin, James; Self, Donald

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