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Marketing for Cultural Organizations clearly and holistically addresses the current state of cultural organizations with invaluable insight on how to effectively market and engage with today's global, rapidly-evolving audiences. Kolb shares vivid case studies and provides practical examples, giving readers both the knowledge and tools to increase participation, communicate with diverse audiences, and build meaningful connections for their cultural organizations. A 21st century marketing tool-kit for anyone studying or currently working in the arts marketing or management field. - Ashley M. Berger, Senior Alumni Outreach Officer, Pratt Instituteã Dr. Kolb's book, Marketing for Cultural Organizations, is an excellent tool for any student studying cultural marketing. Her perspectives on marketing for the cultural and nonprofit landscapes are informed by her international experience, a vital asset in this field today. Dr. Kolb offers incredibly helpful strategies for cultural organizations to succeed against the odds in a post-recession, cross-cultural, and cyber-preoccupied society, in this practical and accessible edition of Marketing for Cultural Organizations. - Jenny-Lind Angel, Arts Administrator A valuable guide to promotion for today's nonprofits (of any size), Marketing for Cultural Organizations summarizes what's core and critical to not only getting your message out there but also for it to stick. This should be recommended reading for all arts management professionals. - AV Goodsell, Friends of the High Line

Marketing for Cultural Organizations clearly and holistically addresses the current state of cultural organizations with invaluable insight on how to effectively market and engage with today's global, rapidly-evolving audiences. Kolb shares vivid case studies and provides practical examples, giving readers both the knowledge and tools to increase participation, communicate with diverse audiences, and build meaningful connections for their cultural organizations. A 21st century marketing tool-kit for anyone studying or currently working in the arts marketing or management field. - Ashley M. Berger, Senior Alumni Outreach Officer, Pratt Institute Dr. Kolb's book, Marketing for Cultural Organizations, is an excellent tool for any student studying cultural marketing. As technological and social changes have led to new consumer views of art and culture, audiences have yearned for more creative and interactive experiences. Dr. Kolb offers simple, easy to understand explanations concerning the historical context as to why and how this has happened, and what cultural organizations can do to remain relevant today. Her perspectives on marketing for the cultural and nonprofit landscapes are informed by her international experience, a vital asset in this field today. Dr. Kolb offers incredibly helpful strategies for cultural organizations to succeed against the odds in a post-recession, cross-cultural, and cyber-preoccupied society, in this practical and accessible edition of Marketing for Cultural Organizations. - Jenny-Lind Angel, Arts Administrator A valuable guide to promotion for today's nonprofits (of any size), Marketing for Cultural Organizations summarizes what's core and critical to not only getting your message out there but also for it to stick. This should be recommended reading for all arts management professionals. - AV Goodsell, Friends of the High Line

Author Information

Bonita M. Kolb is an Associate Professor of Business Administration at Lycoming College, USA. She has published in a number of leading journals and is the author of several books on marketing and non-profit management.

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