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OverviewFull Product DetailsAuthor: William Winston , Robert E Stevens (Southeastern Oklahoma State University, USA) , David L LoudonPublisher: Taylor & Francis Inc Imprint: Routledge Dimensions: Width: 16.40cm , Height: 1.20cm , Length: 21.70cm Weight: 0.272kg ISBN: 9781560249900ISBN 10: 1560249900 Pages: 178 Publication Date: 29 May 1996 Audience: College/higher education , General/trade , Tertiary & Higher Education , General Format: Paperback Publisher's Status: Active Availability: In Print ![]() This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us. Table of ContentsContents Understanding Church and Ministry Marketing Getting Needed Information Planning Marketing Activities Constituent Analysis Marketing Objectives Program Decisions Access Decisions Communications Decisions Contribution Decisions Monitoring and Controlling Marketing Activities Appendixes IndexReviewsAuthor InformationRobert E. Stevens, David L. Loudon Tab Content 6Author Website:Countries AvailableAll regions |