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Author:   William Winston ,  W.J. Winston
Publisher:   Taylor & Francis Inc
Imprint:   Routledge
Dimensions:   Width: 14.80cm , Height: 2.50cm , Length: 21.00cm
Weight:   0.810kg
ISBN:  

9781560243243

ISBN 10:   1560243244
Pages:   350
Publication Date:   08 October 1993
Audience:   Professional and scholarly ,  General/trade ,  College/higher education ,  Professional & Vocational ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print  
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Table of Contents

Contents Preface Part I: The Importance of Market Planning and Strategy Development for Attorneys Practice Enhancement and Marketing Strategies for Law Firms Marketing a Law Firm: It’s More Than Advertising Theory of Marketing:The Practice of Law Marketing Legal Services: Real Lawyers Don’t Read Marketing Journals The Legal Service Strategic Market Plan Strategic Planning for Lawyers: A Middle-of-the-Road Approach Between Generalities and Checklists and Esoteric “Star Wars” Research Fee Strategies for Legal Services Marketing The Internal Marketing of Legal Services: The Law Library Understanding the Nature of the Legal Services Act: Key to Effective Marketing Part II: Client Selection and Evaluation of Legal Services Understanding Service Marketing: A Theoretical Analysis of Professional-Client Exchanges Congruence: Attorney-Consumer Perceptions of Marketing Mix Elements Choice Criteria and Cue Usage in Selecting Lawyers Selection of Legal Services: An Investigation of Perceived Risk Understanding How Clients Select and Evaluate Law Firms Part III: Client and Provider Attitudes and Implications for Legal Advertising Attorney Advertising: Do Attorneys Know Their Clients? The Promotion of Legal Services: Business Executives’ and Attorneys’ Perception Media and Price Disclosure Effects in Legal Service Advertising: A Comparison of Attorney and Consumer Attitudes Consumers’ Perceptions of Selected Issues Relating to Advertising by Lawyers Professionals’ Use of Direct Mail Advertising: A Study of Attorneys’ and Consumers’ Attitudes Attitudes Toward the Advertising by Lawyers, Doctors, and CPAs A Comparison of Physicians’ and Attorneys’ Attitudes Toward Advertising Attorneys’ Attitudes Toward Legal Advertising: A Longitudinal View A Two-Stage Model for the Evaluation of the Effectiveness of Legal Services Advertising Index

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