Marketing Financial Services
Author:   Mike Wright (Imperial College) ,  Trevor Watkins (University of Edinburgh) ,  Christine Ennew (Nottingham Business School UK)
Publisher:   Butterworth-Heinemann
Edition:   2nd Revised ed.
ISBN:  

9780080938318


Pages:   419
Publication Date:   09 November 1995
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Financial Services


Overview

Within a practical business context of the changing, competitive climate, this book details the implications for marketing strategy. New chapters cover topics such as credit cards and customer care, while several relevant case studies have also been added. Combining analysis of principles, concepts and techniques with sound practical advice, 'Marketing Financial Services' is ideal for students on degree and postgraduate courses, including Chartered Institute of Bankers. There is also a tutor resource pack to accompany the case studies in this textbook.

Full Product Details

Author:   Mike Wright (Imperial College) ,  Trevor Watkins (University of Edinburgh) ,  Christine Ennew (Nottingham Business School UK)
Publisher:   Butterworth-Heinemann
Imprint:   Butterworth-Heinemann
Edition:   2nd Revised ed.
ISBN:  

9780080938318


ISBN 10:   0080938310
Pages:   419
Publication Date:   09 November 1995
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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