Full Product Details
Author: Hugh Burkitt
Publisher: Kogan Page Ltd
Imprint: Kogan Page Ltd
Dimensions:
Width: 16.60cm
, Height: 2.30cm
, Length: 24.00cm
Weight: 0.865kg
ISBN: 9780749473785
ISBN 10: 0749473789
Pages: 280
Publication Date: 03 November 2014
Audience:
College/higher education
,
Professional and scholarly
,
Tertiary & Higher Education
,
Professional & Vocational
Format: Hardback
Publisher's Status: Active
Availability: Out of stock
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.
Reviews
If you think you know all about marketing, think again. Marketing Excellence provides an authoritative insight into best-practice marketing from some of the world's leading brands and is the go-to reference book for everyone operating in the marketing and communications industry. * James Murphy, CEO, adam&eveDDB * This book is a must-read for marketers at any level. Its 30 different case studies offer a fascinating inside view of how great marketing has worked for a broad scope of brands. Together they demonstrate why marketing excellence is integral to every organisation's success. * Gavin Patterson, Chief Executive BT Group * I highly recommend Marketing Excellence 3. It considers all the key aspects of marketing from 'connecting with customers' through to 'marketing sustainability' and provides a comprehensive look at how well-planned, precise marketing delivers real business results. * Professor Vince Mitchell, Cass Business School London *
If you think you know all about marketing, think again. Marketing Excellence 3 provides an authoritative insight into best-practice marketing from some of the world's leading brands and is the go-to reference book for everyone operating in the marketing and communications industry. --James Murphy CEO, adam&eveDDB
This book is a must read for marketers at any level. Its 30 different case studies offer a fascinating inside view of how great marketing has worked for a broad range of brands. Together they demonstrate why marketing excellence is at the heart of every successful organisation. --Gavin Patterson Chief Executive, BT Group plc Marketing Excellence 3 considers all the key aspects of marketing from 'connecting with customers' through to 'marketing sustainability' and provides a comprehensive look at how well-planned, precise marketing delivers great business results. --Professor Vince Mitchell Cass Business School London Marketing Excellence 3 considers all the key aspects of marketing from 'connecting with customers' through to 'marketing sustainability' and provides a comprehensive look at how well-planned, precise marketing delivers great business results. --Professor Vince Mitchell Cass Business School London If you think you know all about marketing, think again. Marketing Excellence 3 provides an authoritative insight into best-practice marketing from some of the world's leading brands and is the go-to reference book for everyone operating in the marketing and communications industry. --James Murphy CEO, adam&eveDDB
""I highly recommend Marketing Excellence 3. It considers all the key aspects of marketing from 'connecting with customers' through to 'marketing sustainability' and provides a comprehensive look at how well-planned, precise marketing delivers real business results."" * Professor Vince Mitchell, Cass Business School London * ""This book is a must-read for marketers at any level. Its 30 different case studies offer a fascinating inside view of how great marketing has worked for a broad scope of brands. Together they demonstrate why marketing excellence is integral to every organisation's success."" * Gavin Patterson, Chief Executive BT Group * ""If you think you know all about marketing, think again. Marketing Excellence provides an authoritative insight into best-practice marketing from some of the world's leading brands and is the go-to reference book for everyone operating in the marketing and communications industry."" * James Murphy, CEO, adam&eveDDB *
Author Information
Hugh Burkitt is Chief Executive of The Marketing Society, where he has been responsible for introducing the Manifesto for Marketing, and the Marketing Leaders Programme for aspiring marketing directors. He began his own marketing career as a Unilever trainee at Birds Eye Foods and progressed via the Manchester Business School into advertising, founding the agency Burkitt Weinreich Bryant, and leaving as Chairman of Burkitt DDB. He is a trustee of Barnardo's and the Academy of Ancient Music.
