Marketing Driven Revenue Growth: A Guide To Organic Growth
Author:   Donald R Lehmann (Columbia University, Usa) ,  Scott Sanderude (-)
Publisher:   World Scientific Publishing Co Pte Ltd
Volume:   3
ISBN:  

9789819802906


Pages:   208
Publication Date:   20 October 2024
Format:   Paperback
Availability:   In Print   Availability explained
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Marketing Driven Revenue Growth: A Guide To Organic Growth


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Overview

This book provides a readable and concise guide for anyone desiring to grow an existing business 'organically.' It also provides guidance for entrepreneurs starting a new business. It explains why growth is valuable and different ways to achieve it focusing on new products, brands, and customers. It also explains how to evaluate and implement growth options while summarizing much of the information in tables that can be used as templates for the various stages of the growth process. It includes a syllabus for teaching the material in a one-week 'Block Week' (9-5) format.

Full Product Details

Author:   Donald R Lehmann (Columbia University, Usa) ,  Scott Sanderude (-)
Publisher:   World Scientific Publishing Co Pte Ltd
Imprint:   World Scientific Publishing Co Pte Ltd
Volume:   3
ISBN:  

9789819802906


ISBN 10:   9819802903
Pages:   208
Publication Date:   20 October 2024
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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