Marketing Destinations and Venues for Conferences, Conventions and Business Events. Events Management Series.
Author:   Tony Rogers (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University UK)
Publisher:   Elsevier Science & Technology
ISBN:  

9780080459066


Pages:   295
Publication Date:   20 February 2010
Format:   Electronic book text
Availability:   Available To Order   Availability explained
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Marketing Destinations and Venues for Conferences, Conventions and Business Events. Events Management Series.


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Overview

Marketing Destinations and Venues for Conferences, Conventions and Business Events covers key areas in marketing and promotion, such as: * Trends and issues in destination and venue marketing* Strategic marketing planning, ROI and strategy evaluation* Destination and venue selling strategies* Future challenges, opportunities and supply-side developments

Full Product Details

Author:   Tony Rogers (Tony Rogers Conference & Event Services Ltd and Leeds Beckett University UK)
Publisher:   Elsevier Science & Technology
Imprint:   Elsevier Science & Technology
ISBN:  

9780080459066


ISBN 10:   0080459064
Pages:   295
Publication Date:   20 February 2010
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

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