Marketing Decision Making and the Management of Pricing: Successful Business Tools
Author:   Rajagopal ,  Dr Rajagopal ,  Dr Rajagopal
Publisher:   Idea Group,U.S.
ISBN:  

9781466640948


Pages:   358
Publication Date:   30 May 2013
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing Decision Making and the Management of Pricing: Successful Business Tools


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Overview

Marketing Decision Making and the Management of Pricing: Successful Business Tools provides the latest research studies, market analysis, and best practices utilised in emerging markets to gain competitive advantage and market leadership. This reference source is useful for corporate managers, undergraduate and graduate students, and research scholars intending to increase their knowledge on pricing strategy and profit management. This book is part of the Advances in Marketing, Customer Relationship Management, and E-Services series collection.

Full Product Details

Author:   Rajagopal ,  Dr Rajagopal ,  Dr Rajagopal
Publisher:   Idea Group,U.S.
Imprint:   Idea Group,U.S.
Dimensions:   Width: 21.60cm , Height: 1.60cm , Length: 27.90cm
Weight:   0.908kg
ISBN:  

9781466640948


ISBN 10:   1466640944
Pages:   358
Publication Date:   30 May 2013
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Dr. Rajagopal, EGADE Business School, Tecnologico de Monterrey (ITESM), Mexico.

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