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9780195394078

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<br> Marketing Death documents the role of culture in shaping economic relations. A landmark in the study of insurance and society, it opens a window on the dynamic relationship between consumers and financial service companies. <br>--Tom Baker, University of Pennsylvania Law School<p><br> How, when, and why does culture matter for economic activity? With vivid ethnographic observation and theoretical flair, Cheris Shun-ching Chan's study of Chinese life insurance offers novel answers to such questions. A superb contribution to economic and cultural sociology. <br>--Viviana A. Zelizer, Lloyd Cotsen '50 Professor of Sociology, Princeton University, and author of Economic Lives: How Culture Shapes the Economy<p><br> Besides giving us fascinating insights into the growth of a new industry in reform-era China, this book breaks new ground in cultural sociology. It helps resolve controversies whether culture is a matter of shared values or a tool kit of strategies for action. It also has much to say about economic sociology and network analysis. Its influence should extend well beyond the field of China studies. <br>--Richard Madsen, Distinguished Professor of Sociology and Chinese Studies, University of California, San Diego<p><br>

<br> Marketing Death documents the role of culture in shaping economic relations. A landmark in the study of insurance and society, it opens a window on the dynamic relationship between consumers and financial service companies. <br>--Tom Baker, University of Pennsylvania Law School<p><br> How, when, and why does culture matter for economic activity? With vivid ethnographic observation and theoretical flair, Cheris Shun-ching Chan's study of Chinese life insurance offers novel answers to such questions. A superb contribution to economic and cultural sociology. <br>--Viviana A. Zelizer, Lloyd Cotsen '50 Professor of Sociology, Princeton University, and author of Economic Lives: How Culture Shapes the Economy<p><br> Besides giving us fascinating insights into the growth of a new industry in reform-era China, this book breaks new ground in cultural sociology. It helps resolve controversies whether culture is a matter of shared values or a tool kit of strategies for action. It also has m

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Cheris Shun-ching Chan is associate professor of sociology at the University of Hong Kong. She received her Ph.D. in Sociology from Northwestern University. Her writings have appeared in the American Journal of Sociology, British Journal of Sociology, Theory and Society, International Sociology, and The China Quarterly, and have won several awards from the American Sociological Association.

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