Marketing Database Analytics
Author:   Andrew D Banasiewicz
Publisher:   Erudite Systems LLC
ISBN:  

9780981569024


Pages:   500
Publication Date:   16 September 2010
Format:   Hardback
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

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Marketing Database Analytics


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Overview

A step-by-step process to translating multiple sources of marketing data into decision-guiding knowledge. It encompasses data prepatory steps, analytic file creation, exploratory analysis, segmentation, predictive modeling, impact measurement and knowledge dissemination. It is a hands-on, all inclusive guide to combining dissimilar sources of marketing data into a seamless informational reservoir.

Full Product Details

Author:   Andrew D Banasiewicz
Publisher:   Erudite Systems LLC
Imprint:   Erudite Systems LLC
Dimensions:   Width: 22.90cm , Height: 3.20cm , Length: 15.20cm
Weight:   0.898kg
ISBN:  

9780981569024


ISBN 10:   0981569021
Pages:   500
Publication Date:   16 September 2010
Audience:   General/trade ,  General
Format:   Hardback
Publisher's Status:   Active
Availability:   Out of print, replaced by POD   Availability explained
We will order this item for you from a manufatured on demand supplier.

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