Marketing Cultural and Heritage Tourism: A World of Opportunity
Author:   Rosemary Rice McCormick
Publisher:   Left Coast Press Inc
Volume:   No. 4
ISBN:  

9781611328776


Pages:   188
Publication Date:   15 January 2014
Format:   Paperback
Availability:   In Print   Availability explained
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Marketing Cultural and Heritage Tourism: A World of Opportunity


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Author:   Rosemary Rice McCormick
Publisher:   Left Coast Press Inc
Imprint:   Left Coast Press Inc
Volume:   No. 4
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.272kg
ISBN:  

9781611328776


ISBN 10:   1611328772
Pages:   188
Publication Date:   15 January 2014
Audience:   College/higher education ,  Professional and scholarly ,  Postgraduate, Research & Scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Rosemary McCormick serves as President of the SHOP AMERICA ALLIANCE, the travel trade association representing more than 200 of the nation's premier shopping tourism destinations. She produces the annual Shop America Tourism Conference, serves as publisher of SHOP AMERICA magazine and oversees development and marketing of Shop America Tours. She co-produced the landmark US Cultural & Heritage Tourism Summit in Washington DC and co-founded the US Cultural & Heritage Tourism Marketing Council. Since 1993, McCormick has directed McCORMICK MARKETING, a strategic consulting firm specialising in retail development, sponsorship and tourism marketing. Clients have included the nation's leading retail developers, plus global travel and tourism destinations.

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