Marketing Convergence: How the Leading Companies are Profiting from Integrating Online and Offline Marketing Strategies

Author:   Susan Jones ,  Ted Spiegel
Publisher:   Cengage Learning, Inc
ISBN:  

9780538727198


Pages:   224
Publication Date:   30 October 2002
Format:   Hardback
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Marketing Convergence: How the Leading Companies are Profiting from Integrating Online and Offline Marketing Strategies


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Overview

With the exponential growth of the Internet in the past few years, this tool has become a powerful venue for marketing products to consumers. This book is engineered for professionals looking to gain a better understanding of the integration of technologies and marketing strategies. By understanding the key elements of converging various marketing channels and strategies, professionals will be well on the way to marketing success beating the competition.

Full Product Details

Author:   Susan Jones ,  Ted Spiegel
Publisher:   Cengage Learning, Inc
Imprint:   South Western Educational Publishing
Dimensions:   Width: 15.50cm , Height: 1.80cm , Length: 23.10cm
Weight:   0.477kg
ISBN:  

9780538727198


ISBN 10:   0538727195
Pages:   224
Publication Date:   30 October 2002
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   In Print   Availability explained
Limited stock is available. It will be ordered for you and shipped pending supplier's limited stock.

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Reviews

Today's marketers understand that individuals are using multiple media and multiple sales channels?a great look at how companies will succeed with this new consumer.


a]an excellent book packed with the wisdom of experience. Read this book if you want to learn from some of the true pioneers and successful veterans of Internet marketing.


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