Marketing Communications
Author:   Patrick de Pelsmacker ,  Maggie Geuens ,  Joeri Van Den Bergh
Publisher:   Pearson Education UK
ISBN:  

9786610601363


Pages:   597
Publication Date:   01 January 2004
Format:   Electronic book text
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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Marketing Communications


Overview

A comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet.; The book is geared toward both undergraduate and postgraduate students who are studying marketing communications but should also useful for practitioners. There are real-world examples, mini-cases, chapter summaries, review questions and suggested further reading.

Full Product Details

Author:   Patrick de Pelsmacker ,  Maggie Geuens ,  Joeri Van Den Bergh
Publisher:   Pearson Education UK
Imprint:   Pearson Education UK
ISBN:  

9786610601363


ISBN 10:   6610601364
Pages:   597
Publication Date:   01 January 2004
Audience:   General/trade ,  General
Format:   Electronic book text
Publisher's Status:   Active
Availability:   Out of stock   Availability explained
The supplier is temporarily out of stock of this item. It will be ordered for you on backorder and shipped when it becomes available.

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