Marketing challenges of the liberalised economy in the context of cell phone industry
Author:   Mittal Mohit
Publisher:   Infotech
ISBN:  

9785488877382


Pages:   188
Publication Date:   12 January 2023
Format:   Paperback
Availability:   In Print   Availability explained
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Marketing challenges of the liberalised economy in the context of cell phone industry


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Overview

The introductory part of the study examines the business environment of the Indian Economy. It covers all aspects of the Indian business environment viz., economic, social, political, regulatory, cultural, and global. Sea changes have taken place in the Indian Economy in recent times, particularly after the liberal phase of economy after 1991. The researcher has discussed the recent mergers, acquisitions, and takeovers which are taking place in the business world in India. Side by side, FDIs and global endeavors by Indian companies have also been analytically and critically discussed in the first part of the study.

Full Product Details

Author:   Mittal Mohit
Publisher:   Infotech
Imprint:   Infotech
Dimensions:   Width: 15.20cm , Height: 1.00cm , Length: 22.90cm
Weight:   0.259kg
ISBN:  

9785488877382


ISBN 10:   548887738
Pages:   188
Publication Date:   12 January 2023
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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