Overview

""Marketing California Wine and Brandy"" offers a unique glimpse into the history of California's wine industry through an oral history transcript and related materials from 198. Featuring insights from Ruth Teiser, Alfred Fromm, and Leon David Adams, this book delves into the strategies and challenges of promoting California wines and brandies. It provides valuable historical context for understanding the evolution of wine marketing techniques and the development of California as a premier wine-producing region. This work has been selected by scholars as being culturally important, and is part of the knowledge base of civilization as we know it. This work was reproduced from the original artifact, and remains as true to the original work as possible. Therefore, you will see the original copyright references, library stamps (as most of these works have been housed in our most important libraries around the world), and other notations in the work. This work is in the public domain in the United States of America, and possibly other nations. Within the United States, you may freely copy and distribute this work, as no entity (individual or corporate) has a copyright on the body of the work. As a reproduction of a historical artifact, this work may contain missing or blurred pages, poor pictures, errant marks, etc. Scholars believe, and we concur, that this work is important enough to be preserved, reproduced, and made generally available to the public. We appreciate your support of the preservation process, and thank you for being an important part of keeping this knowledge alive and relevant.

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9781024046908

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