Overview

"Digital marketing for hospitality is different from other types of businesses. Your customers come to you to escape. Your customers come to be entertained - to have a good time. You can't just rely on traditional SEO, paid ads and the like. You have to be an entertainer...a news anchor...a weatherman. You have to be a historian...a joke teller...and someone people trust. Your digital marketing should be an extension of who you are, not just what you sell. It should reflect your values, and showcase what is unique about you. The good thing is that it can be a lot of fun promoting a hotel or restaurant. The bad part is that it takes a lot of time. And if you do it right...it is tiring. Not just in a mental kind of way, either, but literally physically taxing. The ""marketing by walking around"" concept of this book is not just a metaphor - walking around your town is core to the set of tactics discussed in this book. The book describes a complete, well-rounded Internet marketing strategy that incorporates the traditional tactics like SEO, social media and the like, but wrapped up in a whole new way of thinking about it. This plan will ABSOLUTELY give you an advantage over your competition...because they're not going to do the work like this book tells you how to do it."

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