Overview

Marketing isn't guesswork-it's a numbers game. In Marketing by Numbers, seasoned marketing expert Rajesh Patalia transforms nearly three decades of frontline experience into a practical, witty, and inspiring guide. This book offers a data-driven approach to the decision-making process-cutting through the clutter with real-world examples, crisp frameworks, and a refreshing dash of humor. Whether you're managing your first campaign or scaling a multi-crore brand, you'll discover how to decode data, trust your instincts (without ignoring the numbers), and create strategies that actually work. If you've ever wished marketing came with a manual, here it is-straightforward, insightful, and just a little bit fun.

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