Overview

A revolutionary approach to marketing, based on neuroscience and psychology, that will transform your business forever. Mention the word “marketing,” and every executive cringes. For decades, we’ve been told that marketing success is hidden behind secret strategies, hacks, and platforms promising incredible results. Yet those results never come, and business owners around the world are left with lost money and lost time—worse off than where they started. In Marketing Built by Love, Daniel Bussius asserts, with compelling support from academic research, neuroscience, psychology, and over a decade of rigorous real-world testing, that there are four indispensable pillars to marketing success—pillars based on one reality of marketing that will never change: your audience is human. Whether you’re a small business owner, marketer, or executive, this book will teach you: • How to mimic the human experience to cultivate customer loyalty • The four vital components every foundational marketing plan needs • How to align your marketing with the five science-based stages of human relationships • How to implement these strategies in a proven marketing framework Marketing Built by Love will reshape the way you think about marketing and how you communicate with your customers, giving you the framework and strategies you need to create repeatable, consistent marketing success today, tomorrow, and decades into the future. This book is a must-read for anyone who wants to thrive in today’s competitive business landscape.

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Daniel Bussius is an award-winning marketing consultant. He is a serial entrepreneur and the founder and CEO of Built by Love, a full-service marketing agency. Since 1998, Daniel has worked with more than one thousand clients globally, from Fortune 100 brands and celebrities to small business owners and start-ups. He is the creator of the Marketing RAMP, a proprietary marketing process and software designed to provide a powerful operating system for any business's marketing department. He has been involved as a board member and advisor for $100 million software companies, publicly traded companies, entrepreneurial organizations, and New York Times best-selling authors. Daniel is a cyclist, rock climber, hiker, and adventurer. He has competed on the television series World's Toughest Race: Eco-Challenge Fiji, which featured a four-hundred-mile race across ocean, jungle, and mountains. He is a loving husband and father, and he lives and runs his businesses in San Diego, California. You can learn more about Daniel at www.danielbussius.com and his agency at www.builtbylove.com.

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