Marketing
Author:   Margarita Isoraite
Publisher:   Verlag Unser Wissen
ISBN:  

9786200708557


Pages:   288
Publication Date:   03 October 2025
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing


Overview

Das Marketingbuch beschreibt die Definition von Marketing, Marktforschung und Grundlagen des Verbraucherverhaltens. Es werden Definitionen von Marketing, Marktforschung und Verbraucherverhalten vorgestellt. Es werden Marketingstrategien, internationales Marketing und Social-Network-Marketing beschrieben. Außerdem wird definiert, was quantitative und qualitative Methoden sind. Eine wichtige Rolle spielen in diesem Buch Segmentierung, Zielmarkt und Positionierung.

Full Product Details

Author:   Margarita Isoraite
Publisher:   Verlag Unser Wissen
Imprint:   Verlag Unser Wissen
Dimensions:   Width: 15.20cm , Height: 1.70cm , Length: 22.90cm
Weight:   0.386kg
ISBN:  

9786200708557


ISBN 10:   620070855
Pages:   288
Publication Date:   03 October 2025
Audience:   General/trade ,  General
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.
Language:   German

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