Marketing
Author:   Paul Reynolds ,  Geoff Lancaste
Publisher:   Taylor & Francis Ltd
ISBN:  

9781138150263


Pages:   448
Publication Date:   18 August 2016
Format:   Hardback
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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Marketing


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Full Product Details

Author:   Paul Reynolds ,  Geoff Lancaste
Publisher:   Taylor & Francis Ltd
Imprint:   Routledge
Weight:   0.453kg
ISBN:  

9781138150263


ISBN 10:   1138150266
Pages:   448
Publication Date:   18 August 2016
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

Table of Contents

Introduction to marketing; The marketing-orientated organisation;The marketing environment; The functions of marketing; Market segmentation, targeting and positioning of marketing; Buyer behaviour; Marketing communications I; Marketing communications II - personal selling; Channels of distribution; Physical distribution management; Pricing; Product policy; Marketing research; Sales forecasting; International marketing; International marketing; Societal marketing; Marketing strategy, planning and control; The use of Internet technology in marketing; Customer care and customer relationship management

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Author Information

Geoff Lancaster, Paul Reynolds

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