Marketing 5e
Author:   Prof. Charles W. Lamb ,  Prof. Joseph F. Hair ,  Prof. Carl McDaniel ,  Prof. Christo Boshoff
Publisher:   Oxford University Press Southern Africa
Edition:   5th Revised edition
ISBN:  

9780199079926


Pages:   512
Publication Date:   15 September 2015
Format:   Paperback
Availability:   Available To Order   Availability explained
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Marketing 5e


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Author:   Prof. Charles W. Lamb ,  Prof. Joseph F. Hair ,  Prof. Carl McDaniel ,  Prof. Christo Boshoff
Publisher:   Oxford University Press Southern Africa
Imprint:   Oxford University Press Southern Africa
Edition:   5th Revised edition
Dimensions:   Width: 21.20cm , Height: 2.70cm , Length: 28.00cm
Weight:   1.282kg
ISBN:  

9780199079926


ISBN 10:   0199079927
Pages:   512
Publication Date:   15 September 2015
Audience:   College/higher education ,  Professional and scholarly ,  Undergraduate ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Available To Order   Availability explained
We have confirmation that this item is in stock with the supplier. It will be ordered in for you and dispatched immediately.

Table of Contents

PART 1: INTRODUCTION TO MARKETING; PART 2: IMPLEMENTING MARKETING MIX STRATEGIES; PART 3: SPECIALISED MARKETING

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Prof. Charles W. Lamb, Prof. Joseph F. Hair, Prof. Carl McDaniel, Prof. Christo Boshoff, Prof. Nic Terblanche

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