Marketing and e-Commerce: The Online Legal Environment

Author:   Roger LeRoy Miller ,  Gaylord A. Jentz
Publisher:   Cengage Learning, Inc
ISBN:  

9780324122756


Pages:   256
Publication Date:   01 July 2002
Format:   Hardback
Availability:   Out of stock   Availability explained


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Marketing and e-Commerce: The Online Legal Environment


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Overview

"This module comes from the exciting new text ""Law for E-Commerce"" which assists in recognizing the legal issues relevant to maintaining and conducting business on the World Wide Web. This module includes coverage on basic legal environment topics specifically relating to marketing."

Full Product Details

Author:   Roger LeRoy Miller ,  Gaylord A. Jentz
Publisher:   Cengage Learning, Inc
Imprint:   South-Western
Dimensions:   Width: 20.30cm , Height: 1.90cm , Length: 25.40cm
Weight:   0.612kg
ISBN:  

9780324122756


ISBN 10:   0324122756
Pages:   256
Publication Date:   01 July 2002
Audience:   College/higher education ,  Professional and scholarly ,  Tertiary & Higher Education ,  Professional & Vocational
Format:   Hardback
Publisher's Status:   Out of Print
Availability:   Out of stock   Availability explained

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"Roger LeRoy Miller has served on the faculty of several universities, including the University of Washington, Clemson University, and the University of Miami School of Law. As a professor, he has taught intellectual property law and entertainment law, among other subjects. A widely published and respected author, his work has appeared in the Insurance Counsel Journal, Defense Research, California Trial Lawyers Journal, Antitrust Bulletin, Wisconsin Law Review, and Connecticut Law Review. Professor Miller completed his studies at the University of California at Berkeley and University of Chicago. Gaylord A. Jentz was the Herbert D. Kelleher Emeritus Centennial Professor in Business Law at the University of Texas at Austin Graduate School of Business. He received his B.A., M.B.A., and J.D. degrees from the University of Wisconsin. Dr. Jentz was a past president of the Academy of Legal Studies in Business, the Southwestern Federation of Administrative Disciplines, the Southern Business Law Association, Phi Kappa Phi (UT Chapter), and the Texas Association of College Teachers. He was the author or coauthor of six monographs and 56 books and editions, including WEST'S BUSINESS LAW: TEXT & CASES, Tenth Edition; FUNDAMENTALS OF BUSINESS LAW, Seventh Edition; and several versions of BUSINESS LAW TODAY. He also published in several learned journals and was past editor-in-chief of the American Business Law Journal. Dr. Jentz gave advanced purchasing seminars throughout the United States and taught at five regional and graduate banking schools. He was the recipient of 16 teaching, academic, and service excellence awards, including the CBA Foundation Award for Excellence in Education, the CBA Foundation Advisory Council Distinguished Scholastic Contributions Award, the Academy of Legal Studies in Business Faculty Excellence Award, the Western States School of Banking Leadership Award, the James C. Scarboro Memorial Award for Outstanding Leadership in Banking Education, and The University of Texas ""Civitatis"" Award. He was also inducted into the Texas Business School (McCombs School of Business) ""CBA Hall of Fame."""

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