Overview

"Feeling overwhelmed with your marketing data? You're not alone! 83% of marketers say they struggle ""to adapt to the volume of data"" created by their marketing efforts, while 80% feel that there are ""too many performance metrics"" to keep track of. Today, it's essential for everyone to possess a foundation in data literacy. Whether you're an analyst, a brand manager, creative, or even a CMO, understanding how to collect, interpret and action your marketing data is quickly becoming the standard, rather than the exception. I designed this Book based on more than 10 years of knowledge and experience working directly in the field of data analytics and market research. We'll cover everything from theory to application, to ensure you're equipped with the knowledge to make sense of your marketing data and make logical, data-driven decisions both quickly and consistently. I am pretty confident that the Book will give you the necessary knowledge and skills to immediately see practical benefits in your workplace. Go ahead and click the enroll button."

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