Overview

This lab manual envisages comprehensive exercises on marketing analytics using Excel and PowerBI. It surfaces basic exercises which provide hands-on experience in the field of Marketing and instruments to devise strategic decision making. This lab manual is designed to fit your needs, whether you are a business student looking for real-world experience, a marketing professional looking to improve your analytical abilities, or an entrepreneur trying to make well-informed decisions. Because of its progressive structure, users with different levels of expertise can all benefit from a smooth learning process. Thus, this manual is helpful for academic as well as for corporate endurance in marketing analytics. The Lab Manual for Marketing Analytics In the process of learning the craft of marketing analytics, Power BI is a companion, not just a guide. This manual furnishes readers with the necessary abilities to manoeuvre through the intricacies of the contemporary marketing environment by merging theoretical ideas with hands-on implementations, thereby promoting a new phase of success based on data. Start your educational journey now, and allow Power BI's capabilities to change the way you see marketing analytics.

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