Marketing Analytics and Data Science: Tools and Models
Author:   Xiaojing Dong
Publisher:   Springer Nature Switzerland AG
ISBN:  

9783032111296


Pages:   233
Publication Date:   19 May 2026
Format:   Paperback
Availability:   Not yet available   Availability explained
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Marketing Analytics and Data Science: Tools and Models


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Author:   Xiaojing Dong
Publisher:   Springer Nature Switzerland AG
Imprint:   Palgrave Macmillan
ISBN:  

9783032111296


ISBN 10:   3032111293
Pages:   233
Publication Date:   19 May 2026
Audience:   College/higher education ,  Postgraduate, Research & Scholarly
Format:   Paperback
Publisher's Status:   Active
Availability:   Not yet available   Availability explained
This item is yet to be released. You can pre-order this item and we will dispatch it to you upon its release.

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Xiaojing Dong is Professor of Marketing and Business Analytics at the Leavey School of Business at Santa Clara University, USA. With a PhD in Engineering and extensive training in Econometrics and Statistics, she utilizes advanced data analytics to tackle complex marketing problems. Drawing on her expertise across multiple disciplines, Dr. Dong co-founded the Master of Science in Business Analytics program at SCU and served as its founding director for four years. She is a sought-after consultant for high-tech companies seeking data science-related guidance on marketing decisions.  

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