Marketing 6.0: The Future Is Immersive

Author:   Philip Kotler ,  Hermawan Kartajaya ,  Iwan Setiawan ,  Graham Rowat
Publisher:   Ascent Audio
ISBN:  

9798874677961


Publication Date:   19 December 2023
Format:   Audio  Audio Format
Availability:   In Print   Availability explained
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Marketing 6.0: The Future Is Immersive


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Author:   Philip Kotler ,  Hermawan Kartajaya ,  Iwan Setiawan ,  Graham Rowat
Publisher:   Ascent Audio
Imprint:   Ascent Audio
ISBN:  

9798874677961


Publication Date:   19 December 2023
Audience:   General/trade ,  General
Format:   Audio
Publisher's Status:   Active
Availability:   In Print   Availability explained
This item will be ordered in for you from one of our suppliers. Upon receipt, we will promptly dispatch it out to you. For in store availability, please contact us.

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"Philip Kotler is professor emeritus of marketing at Northwestern University's Kellogg School of Management, where he held the S. C. Johnson & Son Professorship of International Marketing. The Wall Street Journal ranks him as one of the top six most influential business thinkers. The recipient of numerous awards and honorary degrees from schools worldwide, he holds an MA from the University of Chicago and a PhD from Massachusetts Institute of Technology, both in economics. Philip has an incredible international presence-his books have been translated into more than twenty-five languages and he regularly speaks on the international circuit. Hermawan Kartajaya is the founder and executive chairman of MarkPlus, Inc., and is one of the ""50 Gurus Who Have Shaped the Future of Marketing,"" according to the Chartered Institute of Marketing, United Kingdom. Hermawan is also a recipient of the Distinguished Global Leadership Award from the Pan-Pacific Business Association at the University of Nebraska-Lincoln. He is also chairman of the Asia Council for Small Business and a cofounder of the Asia Marketing Federation. Iwan Setiawan is chief executive officer of MarkPlus, Inc., where he helps businesses design their corporate and marketing strategies. A frequent writer and speaker, Iwan is also editor in chief of Marketeers. Iwan holds an MBA from the Kellogg School of Management at Northwestern University and a BEng from the University of Indonesia. Graham Rowat is an award-winning narrator who has appeared in numerous television shows and stage productions. He has had roles on Broadway in Meteor Shower, Sunset Boulevard, Mamma Mia, Guys and Dolls, LoveMusik, Dracula, and Beauty and the Beast, and his Off-Broadway credits include The Blue Flower (Second Stage) and The Boys in the Band (Transport Group). Nationally, he has appeared in productions of White Christmas and Les Miserables, and his regional credits include Arsenic and Old Lace, Constellations (Berkshire Theatre Festival), and A Funny Thing . . . Forum (Two River Theater, Williamstown Theatre Festival). His television credits include Elementary and The Good Wife."

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