Overview

Effective marketing in just 10-15 minutes? Yep, seriously, this book will show you how without any experience... creativity is not required. I don't have time... I'm not a techie... I don't know where to start... Marketing doesn't have to be complicated, it doesn't have to be time-consuming, and it doesn't have to be expensive, but it must be done. When marketing is done well it will transform your business. Marketing 3-4-5(TM) starts with the 3 reasons you do marketing, the 4 reasons people choose to work with you, and the 5 ways they find you. Throughout the book, you learn to quickly create and distribute content using a Guided Prompt-based approach which ensures you can be effective even if you don't have much time, aren't a great writer, and lack creativity. This marketing approach enables you to: Understand the difference between advertising and marketing Avoid common and costly mistakes Utilize prompt-based templates to engage people with authentic content Tap into the power of your local connections to grow your business and support your community While you may not become a marketing superstar or marketing ninja, armed with your two unfair advantages, authenticity and relationships, you and your community will #TakeBackLocal. Praise for Marketing 3-4-5(TM) Marketing 3-4-5(TM) Simplifying Local Marketing takes the myth out of marketing and offers you straightforward strategies to help grow your business. This needs to be on every small business owner's and Main Street Director's must-read list. -Liz Parham, Director of North Carolina Main Street Marketing 3-4-5(TM) takes the fear out of the subject of marketing and gives you the tools to execute local marketing. Brian Ostrovsky has done an excellent job of laying out the steps to help you. -Howard Behar, President Starbucks, retired I found the book to be an interesting stream of consciousness on marketing that any business owner would find useful. It underscored the neglected issue of time and how business owners are disadvantaged by relegated marketing to quick chores instead of spending time learning its complexities. It also rips the bandage off SMBs' increasing reliance on social media without truly understanding its strengths and weaknesses. I'd recommend it to any business owner or novice marketer as a book that can help adjust a company's marketing course in the right direction. -Gordon Borrell, CEO Borrell Associates A winning strategy that any small business can follow and see results over time. Brian Ostrovsky distills complex information in an easy-to-use framework. -Joe Pulizzi, Founder, The Tilt and Author, Content Inc. As an agency marketer, the number one advice I share with every client partner is 'no one can tell your story better than YOU.' Brian Ostrovsky provides an approach to easily humanize your business and 'tell your story' in a way to help others find you with Marketing 3-4-5(TM). -Cindy Sutton, Founder Spokeology This approach takes the complexity out of marketing and provides you with straightforward and simple tools that get results! Most importantly it doesn't require a lot of time... Thank you Brian and team for making marketing easy for small businesses and organizations! -Kathy Fargo, First Choice Signs

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Having grown up in the small Gold Rush town of Placerville, CA, which has a quintessential Main Street, Brian saw how important community is to the people who live there and has been dedicated to helping it thrive in the face of whatever challenges arise. Starting as an MBA research project at the University of Washington's Foster School of Business, Brian wanted to identify and solve the local marketing problem to support small businesses and local communities. As smartphones and social media were just starting to reach mass adoption, Brian worked to create a publisher network to bolster local publications and learn from the countless interactions with small businesses and nonprofits. More than 12 years later, Locable powers nearly 200 local media websites, dozens of Main Street Programs, and thousands of small businesses around the US. More recently, Brian created Marketing 3-4-5(TM) which has been taught to thousands of small businesses with dozens of local workshops with Main Streets and state programs around the US.

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