Overview

Full Product Details

Author:   Michel Wedel ,  Wagner A. Kamakura
Publisher:   Springer-Verlag New York Inc.
Imprint:   Springer-Verlag New York Inc.
Edition:   Softcover reprint of the original 2nd ed. 2000
Volume:   8
Dimensions:   Width: 15.50cm , Height: 2.10cm , Length: 23.50cm
Weight:   0.623kg
ISBN:  

9781461371045

ISBN 10:   146137104
Pages:   382
Publication Date:   17 October 2012
Audience:   Professional and scholarly ,  Professional & Vocational
Format:   Paperback
Publisher's Status:   Active
Availability:   Manufactured on demand  
We will order this item for you from a manufactured on demand supplier.

Table of Contents

1 - Introduction.- 1 The Historical Development of the Market Segmentation Concept.- 2 Segmentation Bases.- 3 Segmentation Methods.- 4 Tools for Market Segmentation.- 2 - Segmentation Methodology.- 5 Clustering Methods.- 6 Mixture Models.- 7 Mixture Regression Models.- 8 Mixture Unfolding Models.- 9 Profiling Segments.- 10 Dynamic Segmentation.- 3 - Special Topics in Market Segmentation.- 11 Joint Segmentation.- 12 Market Segmentation with Tailored Interviewing.- 13 Model-Based Segmentation Using Structural Equation Models.- 14 Segmentation Based on Product Dissimilarity Judgements.- 4 - Applied Market Segmentation.- 15 General Observable Bases: Geo-demographics.- 16 General Unobservable Bases: Values and Lifestyles.- 17 Product-specific observable Bases: Response-based Segmentation.- 18 Product-Specific Unobservable Bases: Conjoint Analysis.- 5 - Conclusions and Directions for Future Research.- 19 Conclusions: Representations of Heterogeneity.- 20 Directions for Future Research.- References.

Reviews

Author Information

Michel Wedel (1957) is Professor of Marketing Research at the Department of Economics, University of Groningen, The Netherlands.

Tab Content 6

Author Website:  

Customer Reviews

Recent Reviews

No review item found!

Add your own review!

Countries Available

All regions